Tropez

Tropez is an oyster bar built around the elegance of the French Riviera, pairing fresh oysters with fine wine and vintage champagne.

After researching the visual language of the Riviera and the brief's key themes, I developed an illustration-led identity that brought a sense of character to the brand while keeping it refined.

The main illustration was inspired directly by the boldness of the brief — champagne being poured into an oyster. I used this unexpected combination as the centrepiece of the identity, creating a visual that feels playful and memorable while still connected to the experience of the bar.

I extended the idea into a small set of supporting illustrations, creating a consistent visual world across menu design, packaging, and digital touchpoints.

I chose a deep blue, warm yellow and ivory palette to balance the freshness of the oysters with the richness of champagne and the sophistication of the Riviera.

The result is an identity that feels bold, elegant and distinctive, giving the brand enough personality to stand out beyond a traditional luxury seafood aesthetic.