Earthly Practices

Earthly Practices gave me an open-ended brief with very little visual direction. Rather than designing around an existing identity, I had to establish what the practice could look and feel like through research and concept development.

The challenge was to create something credible and considered while still bringing a sense of warmth and approachable personality to a research-led university context.

I developed the identity around the idea of connection — between people, research and the environments they inhabit.

This led me towards a modular visual system, where individual forms could come together and change depending on how they were arranged. Rather than relying on a static symbol, the forms can be combined and rearranged into diverse configurations across applications.

The modular approach extends beyond the logo into the wider identity, creating opportunities for patterns, compositions and kinetic movement.

I developed the identity through motion, experimenting with how the modular forms could move, connect and reorganise — showing the identity as a living ecological organism rather than a fixed corporate logo.